Tools Don’t Matter as Much as Decisions

Most people think they have a tool problem.
They don’t.
They have a decision problem.

The same tool can be life-changing for one person
and useless for another.

Not because the tool is good or bad —
but because it was chosen without context.

Context matters.
Your business model.
Your time horizon.
Your tolerance for complexity.

A solo builder does not need the same stack as an agency.
An operator does not need the same stack as a content creator.

In this room, we don’t chase “best tools.”
We talk about fit.

Fit for where you are now.
Fit for where you’re trying to go.

That’s why some briefings will sound boring.
And that’s intentional.

Boring systems beat exciting chaos — every time.